Marketing Meat Alternatives: Does Nomenclature Matter?

(Source) In 2018, the U.S. Food and Drug Administration (“FDA”) approved the Impossible Burger, one of the first plant-based meat alternatives of its kind. The Impossible Burger gained nation wide attention for its eerie resemblance to real meat – specifically it’s blood-like color and taste. While the Impossible Burger initially faced some backlash, it opened