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Marketing Meat Alternatives: Does Nomenclature Matter?
March 27, 2020Archives . Authors . Blog News . Certified Review . Feature . Feature Img . Issue Spotters . Notes . Policy/Contributor Blogs . Recent Stories . Student Blogs Article(Source) In 2018, the U.S. Food and Drug Administration (“FDA”) approved the Impossible Burger, one of the first plant-based meat alternatives of its kind. The Impossible Burger gained nation wide attention for its eerie resemblance to real meat – specifically it’s blood-like color and taste. While the Impossible Burger initially faced some backlash, it opened